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Introducing — Automotive

A full-bleed, cinematic launch page for a single high-performance model — the most visually aggressive concept in the set.

GT One — built live

Configure

Start from
The GT One in Rosso Corsa, front three-quarter, in a black studio.

GT One

Rosso Corsa · Gloss

Paint — Rosso CorsaIncluded

FinishIncluded

Three coats, hand polished

Your GT One

€268,000

€268,000 base
No options yet

Build code GT1-0001-000----

Concept — not a client project

Visual Direction

Dark, poster-scale type over studio photography of the GT One — concept renders made in ComfyUI, kept to the same near-black, one red and steel grey — with the red used only for emphasis words, the primary action and the car's own light bar.

Bebas Neue's extreme condensed width lets the headline run enormous without ever needing to wrap awkwardly — a genuinely different typographic register from every other concept in this set. Barlow carries the body copy and spec labels at a calmer width.

Typography

Palette

Near-black (#0A0A0B) throughout, with a single controlled red (#C1121F) — classic motorsport, not neon — and steel grey for structural dividers.

Novara's performance spec strip — 0–100, power, top speed, and weight in large condensed type.

Layout Logic

One dominant hero claim, then a horizontal spec strip clipped at a slight diagonal — a deliberate break from the site's usual rectilinear sections, borrowed from motorsport livery graphics rather than typical web-section conventions.

The configurator is the centrepiece: a photographic 360° of the GT One the visitor turns by hand — a turntable film made in ComfyUI with MiniMax H3 from the hero render, first frame equal to last so the turn closes — repainted live in a small WebGL shader that swaps the paint and keeps every reflection, with the price and a dealer build code following every choice.

Interaction

Demonstrates

  • Cinematic art direction
  • 360° product configurator
  • Full-bleed composition
  • Immersive product presentation